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Social Media Feed

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Pre-shoot Behind The Scene

Scene 1 -
Cosmetics

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Date: 27/1/2024 

Time: 10am to 7pm

Location: S Studio - 4 Alley 250, Khuong Trung, Thanh Xuan, HN 

Choice of lighting: Aputure Nova P6000C Lighting 

Shooting equipment: Sony A730, background canvas paper 

Props & costumes: flower vase, cosmetic products (lipstick, concealer, setting powder…), hourglass, table and a white dress

Performer: Ngoc Chau 

Scene 2 - Pink sets lying 

Date: 27/1/2024 

Time: 10am to 7pm 

Location: S studio - 4 Alley 250, Khuong Trung, Thanh Xuan, HN 

Choice of lighting: Aputure Nova P6000C Lighting 

Shooting equipment: Sony A7S3 

Props & costumes: pink wool skirt and top and pearls 

Performer: Ngoc Chau

Scene 3 - Angel with feather

Date: 27/1/2024 

Time: 10am to 7pm 

Location: S studio -  4 Alley 250, Khuong Trung, Thanh Xuan, HN 

Choice of lighting: Aputure Nova P6000C Lighting 

Shooting equipment: Sony A7S3 

Props & costumes: denim dress, pearls, fur carpet, picnic chair, feathers 

Performer: Ngoc Chau

Scene 4 - Red mirror

Date: 27/1/2024 

Time: 10am to 7pm 

Location: S studio -  4 Alley 250, Khuong Trung, Thanh Xuan, HN 

Choice of lighting: Aputure Nova P6000C Lighting 

Shooting equipment: Sony A7S3 

Props & costumes: mirror, red dress, lipstick, tissue 

Performer: Ngoc Chau

Scene 5 - Choreography 

Date: 27/1/2024 

Time: 10am to 7pm 

Location: S studio -  4 Alley 250, Khuong Trung, Thanh Xuan, HN 

Choice of lighting: Aputure Nova P6000C Lighting 

Shooting equipment: Sony A7S3 

Props & costumes: gloves, pink and black dress, lipstick, boots 

Performer: Ngoc Chau

Scene 6 - 
Retro lipsyncing 

Date: 28/1/2024 

Time: 10am to 7pm 

Location: S studio -  4 Alley 250, Khuong Trung, Thanh Xuan, HN 

Choice of lighting: Aputure Nova P6000C Lighting 

Shooting equipment: Sony A7S3 

Props & costumes: microphone, purple set of costumes, black curtain

Performer: Ngoc Chau

Scene 7 - 
Tied by rope

Date: 28/1/2024 

Time: 10am to 7pm 

Location: S studio -  4 Alley 250, Khuong Trung, Thanh Xuan, HN 

Choice of lighting: Aputure Nova P6000C Lighting 

Shooting equipment: Sony A7S3, black canvas background  

Props & costumes: lace, black hoodie, black pants, rope 

Performer: Ngoc Chau

Scene 8 - Flowers burning

Date: 3/2/2024 

Time: 6pm to 7:30 pm 

Location: Hang Da Alley 

Shooting equipment: Sony A7S3

Props & costumes: bouquet of fake roses, lighter, grey shirt, black trousers

Performer: Ngoc Chau

BTS Photos

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Timelapse

This is all of the timelapse of Chau’s editing the image on our Instagram account posts. She used Adobe Photoshop to adjust the colour grading as well as add some special effects to make it more attractive and eye-catching. She designed and cropped the ‘Moonlight’ poster into 6 pieces using tools on Adobe Photoshop. As she is more familiar with the software after using it a while to edit the digipak, the pace of her editing is much faster. This can be seen as an opportunity for Chau to enhance her editing and designing skills which would be beneficial for a Media Studies student

DRAFTING

DRAFTING

DRAFTING

Social media feed draft 1

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This is the first draft of our social media feed where we intended to separate the word “Moonlight” into three reels. However, it is quite hard to do so we may change the layout in the next draft. We follow the main colour scheme of purple which is similar to that of digipak and music video

Social media feed draft 2

The second draft is the one that we want to experiment with the use of colour and design as we are not sure which combination of photos would match each other. We added the roses to create a cohesive sequence to our digipak and music video as both of the products contain the image of roses 

Social media feed draft 3

This third draft changed slightly compared to the second draft as we got rid of the image of roses because we found out that the use of roses may not work effectively in this design. We decided to add the heart photos to convey our message through this social media. This would help the audience to have a deeper understanding of the music video’s overall meaning.

Social media feed draft 4

This fourth draft is still not the final one yet because currently, the production company’s spelling is wrong so we have to adjust this tiny error before completely finishing this social media feed. We may want to add more posts and highlights that can raise awareness of the audience of our unreleased music video. We may add the countdown posts or coming soon poster in order for audience to know the exact date that the music video will be released

Social media Post draft

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Audience Feedback

Social media draft that show audience for feedback

Year 12 Test-Screening Feedback

Some Audience Test-Screening Feedback

These are some feedbacks I have collected from four girls that are in the age range of our target audience from 16 to 24 years old. All of them find our products appealing and eye-catching to them as audience. After getting these feedback, we can narrow down and point out our weaknesses and what needs to be improved to make the products even better. Even though there are still areas that we need to work on, we are pleased that our products match the style and perspective of the target audience - Vietnamese young females. 

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