Pre-Production
CHOSEN LOCATIONS
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TREATMENT
TREATMENT
[Intro - 5s]
(Opening effect) Black background with a circle opens up
(Medium shot) Main character sitting in front of a mirror, writing “Moonlight”
[Chorus - 27s]
(Medium tilted shot) Lip-syncing shot - character lying on the floor
(Flashback) Character being tied by a rope
(Medium shot) Main character holding flowers, standing in the middle of the street
(Long shot) Main character in the alley, standing alone
(Medium shot) Character sitting near the street, holding flowers and a lighter
(Closeup, slow motion shot) Burning flower falling down
(Close up, tilt shot) Burning flower in shallow focus and character blurry in the background
[Verse 1 - 13s]
(Medium shot) Character lying down on the table with lots of cosmetics
(Closeup shot) Character looking passively at the candles
(Closeup shot) Still looking at the candles but in a different angle
(Medium shot) Lip-syncing shot - character sitting on the sofa
[Pre-Chorus - 15s]
(Closeup shot) Face of the character looking passively
Transition
(Closeup, dolly out shot) Choreography part
[Chorus - 28s]
(Long shot) Choreography part
(Medium shot) Shot of character dancing but from waist up
(Closeup shot) Different body parts during character dancing
(Medium shot) Character dancing
(Closeup shot) Character holding a feather and it’s falling down
[Verse 2 - 14s]
Transition
(Closeup, dolly out shot) Feather falling down in lip-syncing scene
(Medium shot) Lip-syncing part
(Long pan shot) Character being tied up by a rope
(Medium shot) Lip syncing part
[Pre-Chorus - 14s]
(Long shot) Character standing alone on the left side
(Medium shot) Character standing alone on the right side
(Medium shot) Lip syncing part
[Chorus - 29s]
(Extreme close up shot) Character lying on the floor - Voyeurism
(Medium shot) Character staring at something
(Extreme close up shot) Transition of lips
(Medium shot) Character lying on the floor
(Extreme close up) Character wiping lipstick off
Transition
(Extreme close up) Character wiping lipstick off but at different background
(Closeup shot) Character’s foots walking toward the mirror
(Medium shot) Character walking and staring at the mirror
(Closeup shot) Character touching the criticisms on the mirror
(Medium shot) Character’s facial expression when look at it
[Outro - 30s]
(Montage) Collection of different scenes from the initial parts
(Over shoulder shot) Character looking at the mirror
(Medium shot) Character’s facial expression
(Over shoulder shot) Character wiping off all the pressure on the mirror
STORYBOARD
First Draft
Final Draft
This is an improved version of our first draft where we have made the improvements based on the feedback received from the teachers on ways to make it even better. Differing from the first draft, the final draft contains lyrics on each shot which help us to identify which part more easily as well as estimate the filming time for each shot more accurately. The improvement is also made based on our notices while doing the animatic as there is a common problem of lack of time, therefore we decided to add more shots as well as rearrange some of the shots to make it more logical.
ANIMATIC
DIGIPAK
First Draft
SKETCH
FINAL DRAFT
Social Media Sketch
First Draft
Second Draft
Final Draft
Website Navigation Tree
This is the navigational tree of our website that includes 4 main channels: home, about us, behind the scenes and contact. Firstly, the home page contains the link to our music video and link to our Instagram account as we want the audience to first view our work before getting to know more about our company. Second is the about us page where audiences will have an insight into the information of each member in the production team. Thirdly, the behind the scenes page consists of a range of different footage and videos that is being recorded during the production, acting as a connection between us - the producers and our target audience. Finally, we have the contact page where all contact methods are included there such as the instagram account, email and contact number.
Branding Guidelines
Fonts
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These are some of the fonts that I tried to fit with the song title “Moonlight”. Trying several layouts can explore different aspects of the word as there may be some layouts that surprisingly match with our intentions. Most of the attempts follow a similar style of being gentle and elegant which links to our underlying representation of feminine. I experimented with the variety of fonts on Adobe Photoshop as it contains professional functions to create such products.
This is the font that I will used for every product related to the production of the song 'Moonlight' to create a cohesive sequence
Colour Scheme
This is the main colour scheme that will be presented in every related product of my coursework including the music video, digipak and social media layout. Theme everything in the same colour palette will be easier for the audience to see the connection between them as well as create it as a cohesive sequence. The colour scheme consists of black, purple, neon pink and blue as the four major colours that covered the most.
Production Logo
This is our final production company logo that we will used in all of the paperwork or products released by us. This helps to create an identity as well as a signature so that audience can remember our production company which can increase the popularity among the industry
SHOT LIST
AUDITION TAPES
Ngoc Chau's dance audition
This is a dance audition from Ngoc Chau where she dances the choreography part in the song. An attempt in dancing this part will help us as the producers to know who can transmit the message that we want in that part. Looking at the gesture and body language, I feel that Ngoc Chau is the one for us as she matches with the song really well. After all, we decided to choose Ngoc Chau to be our main character. Even though Chau is one of the members of the production team, she is in charge of other parts in the process such as editing to make the contributions.
Ngoc Anh's dance audition
This is a dance audition from Ngoc Anh who is the dance teacher of Ngoc Chau. With her experience in the dance field, she can easily finish this choreography part, however compared to Ngoc Chau, we don’t really catch the feelings that she brought to us while watching the video. Due to this, we think that Ngoc Anh is not suitable to be the main character as she can’t fully demonstrate and portray the feeling and look of the character.
Ngoc Chau's lip syncing
This is a lip-syncing audition from Ngoc Chau where she tried to lip sync the chorus and pre-chorus parts. An attempt in singing this part will help us to identify as well as figure out who is most suitable to the position. By looking at her body language and gesture, I feel that Ngoc Chau has a good sense of music as she seemed to flow along with the song’s melody. After all, this feature helps us in making the decision that she would be our main character.
Ngoc Linh's lip syncing
This is a lip-syncing audition from Ngoc Chau where she tried to lip sync the chorus and pre-chorus parts. An attempt in singing this part will help us to identify as well as figure out who is most suitable to the position. By looking at her body language and gesture, I feel that Ngoc Chau has a good sense of music as she seemed to flow along with the song’s melody. After all, this feature helps us in making the decision that she would be our main character.