Instagram  is the one that I will choose to use for the promotion and marketing for my future music video as it provides access to a wide range of audience which increases the engagement between the producers as me and the target audience. The likelihood of the music video’s popularity also heightened as 61.6% of Instagram’s total ad audience aged from 18 to 34 years old. Moreover, young generation nowadays tends to be influenced by famous influencers on Instagram therefore getting popular will increase the chance of success.