An American pop rock band formed in Colorado Springs, Colorado, in 2002

Genre: Pop/ Rock

Type of social media: Instagram feeds 

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Main content: This instagram page is used as a promotional method for the band therefore every post will aim to encourage engagement between audiences and band members. For example, OneRepublic posted a short reel to remind people to make their pre-orders for the new “Dear Santa” playlist. Furthermore, it also recorded the memories from significant events which seems like a little library for future review. To have closer relationships to the mass audiences, OneRepublic shows their sorrow and compassion for the past issues by sharing a written thought. 

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Color scheme: Mixed color scheme, depending on the period of the band (e.g. Christmas time - bright, colorful color palette)

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Use of images, video & sound: The major purpose of images and videos are used to raise awareness of the audiences to the band as well as capturing remarkable moments. Aside from the band’s photos, the Instagram feeds also consisted of various song’s posters to promote for the new release at that moment. Some videos are also used to show the collaboration between the band and the working partner such as Assassins Creed. Likewise One Direction, all of the sound appearing on the feed of OneRepublic are also from their songs with the main aim of advertising. 

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Merchandise: On the Instagram feeds of OneRepublic, there are lots of types of merchandise being promoted such as shoes, CD packs… With a huge number of 2.6 million followers, the band took advantage of their popularity to promote their merchandise. 

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Out-links: OneRepublic attached a link on their Instagram bio that consisted of both their merchandise and songs which conveniently increase engagement for both of their wants. Audiences can easily buy shoes, sweaters… as well as have access to listen to the new release song or those popular, old-school ones.